If you are trying to create a campaign, but your app does not appear or you do not see a Create Campaign button, it may be because;
A. Your Apple ID is not associated with the app’s App Store Connect account or the App Store Connect account has not been linked to Apple Search Ads Advanced.
You must be assigned as the App Store Connect Legal Account Holder, App Manager, Admin, or Marketing role to link to an Apple Search Ads Advanced account.
If your Apple ID has the appropriate role in place, please follow the steps below to link the accounts:
Sign in to your Apple account go into the Campaigns dashboard.
Click on the arrow in the upper left next to the accounts name.
Click Settings.
Link your Apple Search Ads Advanced account to your App Store Connect accounts.
Clear your web browser cache and sign in again.
B. Your app is new to the App Store
It can take up to 24 hours for your app to appear when you create a campaign.
C. Your app cannot be promoted with Apple Search Ads
Your app might be in violation of one or more of the Apple Search Ads Advertising Content Policies.
It’s also possible that your app is not compliant with App Store Review Guidelines. Please review the policies; if you have any further questions, please use the contact the Apple team.
D. Your app name contains a special character
If your app name contains an accented letter or another unique character, make sure to include it consistently to ensure your app name appears in the Campaign Creation flow.
Learn more about special characters and symbols.
And there you have it!