To safeguard your position or rank higher on the App Store, you should utilize the synergy between Apple Search Ads and app store optimization (ASO). Targeting organically well-performing relevant keywords in your paid campaigns helps you get more traffic and high-intent users for your app. The Organic Keyword Hunt tool comes in handy for this purpose and offers valuable insights into the organic keyword rankings of any app on the App Store. By discovering the organic keywords an app ranks for, you can select the best ones to target in your ad campaigns.
It offers a detailed overview, including;
The total number of ranked keywords by storefront, chance score, popularity score, the total number of competing apps, and daily ranking changes. All this info can be seen on a table view, helping you decide with just a glance which keywords are worth running ads for.
This information lets you choose keywords for your ad campaigns, enhancing your app's visibility and performance in Apple Search Ads.
How to set up
Open the Organic Keyword Hunt on your platform by finding it on the left-hand side menu.
2. Select the app on the App Store whose organic keywords you want to analyze.
3. Choose the relevant storefront to view specific keyword rankings.
4. Browse the list of ranked keywords and identify the ones you want to target.
5. Click the plus icon next to the desired keywords to add them to your campaigns and start running ads.
6. Once you have selected the keywords, go to Ads Manager at the “Keywords” level. The keywords will be paused, but you can easily use the toggle to change their status and make them run.
Best practices for using Organic Keyword Hunt
Customize your keyword search to refine the list of keywords by using the rank range, score, or range filters. This helps narrow down the list to the most relevant and high-performing keywords.
Regularly update and monitor your keyword list to adapt to changing trends and improve campaign performance.
Focus on keywords with a high chance score and popularity score to maximize your ad reach and engagement.
The Organic Keyword Hunt tool is powerful for uncovering top-ranking keywords and improving your app's Apple Search Ads strategy. By following the steps and best practices outlined in this article, you can leverage this tool to enhance your campaigns and see its impact quickly!
If you have any further questions, feel free to contact us through Intercom or ask your dedicated Customer Success Manager.