Effective budget management is one of the most important steps of the Apple Search Ads campaigns. It ensures that resources are allocated efficiently to high-performing keywords and campaigns, maximizing your ROI. By monitoring spending and adjusting budgets based on performance metrics, advertisers can maintain cost-effectiveness and optimize results. Careful budget management also allows for flexibility and adaptation to market changes, ultimately enhancing the overall success of Apple Search Ad campaigns.

At SearchAds.com, we understand the importance of budget management. That is why we developed Budget Allocation for you, where you can spend your budget wisely on your highest-potential campaigns and storefronts to increase your returns. You can simply allocate your budget according to performance metrics with data-driven algorithms to achieve the best possible return without overspending.

You just need four simple steps:

First of all, log in to your SearchAds.com account and go to Budget Allocation, which is under the Co-pilot section of the sidebar on the left of the dashboard.

On the Budget Allocation page, you'll see all of your allocations listed as a table. Here you can see their names, overall daily budgets, last day's spends, last day's installs, last day's average CPA, and whether the allocation is paused or active.

Using the filters on top, you can narrow down your search among allocations. You can either search their specific names or filter by 'active' or 'paused' ones.

You can see each allocation's specific and separate performance graph by clicking the small arrow icon at the end of each allocation row. You can choose the time range of the performance graph.

To create a new allocation, click the "Create" button, choose the campaign group you want to work with and click "Apply".

For the second step, choose the campaigns you want to work with and click the "Apply" button.

Then, enter the daily budget and choose its daily or monthly cap. After this step, click the "Create" button for your allocation to start working and distribute your budget according to your metrics to get the best possible outcome.

Budget Allocation saves you time by automating your budget. Instead of manual adjustments, you can spend more time strategizing and optimizing your campaign structure while the tool handles time-consuming tasks in seconds.

You can also track essential metrics such as the Overall Daily Budget, Last Day's Spend, Last Day's Installs, and Last Day's Average CPA on the dashboard and get real-time insights into your campaigns' performance using the graphic view. By getting these insights into your campaign performance, you can observe performance and include your findings while building your strategy.

So, in a nutshell, with the exceptional Budget Allocation feature, you can easily spend your budget wisely on your highest-potential campaigns to increase your returns.

If you have further questions or need assistance don’t hesitate to contact your dedicated Customer Success Manager or get in touch with us via Intercom.