What is Automations 2.0?
Automations 2.0 provides you with 20+ templates as solution kits for your challenges. It elevates beyond simple automation templates with multi-layered automations across keywords, ad groups, and campaigns based on a comprehensive analysis that takes place in the background. This enables a direct leap from insights to impactful action. It’s designed to amplify your app’s presence, smartly manage budgets, and strategically secure your brand. You just need to choose your goal and turn on the right automation template, and Automations 2.0 does the rest in the background.
Why use Automations 2.0?
With Automations 2.0 on SearchAds.com, you can optimize the campaign management process by transforming time-consuming tasks into strategic actions and moving away from processes that are prone to errors. Moreover, you can maximize your budget for the highest ROI with condition-based automations and enable multi-layered optimization without manual analysis. Algorithms that adjust bids and budgets in real-time focus on high-performance areas while minimizing waste on underperforming segments.
Furthermore, Automations 2.0 bridges the gap between organic and paid marketing efforts. If an app is performing well organically and the marketer aims to reduce costs to reallocate funds, this tool provides a strategic approach to achieving that goal.
Getting started
To begin with Automations 2.0, you have two choices: utilize one of the 20+ strategic templates provided by SearchAds.com tailored to your challenges and needs, or create your own automation rule from scratch.
If you continue with the templates:
Select the template that aligns with your objectives. Each template comes with a brief explanation to guide you.
Choose a campaign group, followed by your app or specific goal.
Click "Apply." You can save your setup as a draft or activate it immediately.
Keep in mind:
You can modify the template to suit your needs; it doesn't have to be used as is.
Some templates are suitable for all four ad placements. In such cases, select the desired ad placement to proceed.
If you decide to create your own automation rule:
Determine the condition that will trigger the automation, such as when your CPA falls below what you wanted.
Define the action to be taken when the condition is met.
Set the frequency for the action.
Save your setup as a draft or activate it to start the automation.
How does Automations 2.0 work?
Automations 2.0 uses algorithms to monitor and adjust your campaigns. Its unique multi-layer automation capability allows for optimization across keywords, ad groups, and campaigns based on predefined conditions. This ensures that your campaigns are not only automated but also strategically aligned with your marketing goals.
In conclusion, Automations 2.0 by MobileAction is more than just a tool; it's a strategic partner designed to elevate your Apple Search Ads campaigns. If you have any questions, reach out to us via Intercom anytime or through your dedicated Customer Success Manager.