The short answer is: For better campaign performance, yes.
Creating goals is a fundamental step in setting up your campaigns on SearchAds.com. The platform requires goals to effectively track a campaign’s MMP-related metrics, which are essential for measuring the success of your advertising efforts.
Why you must create goals:
Integration with MMP: Goals are critical integration points between your campaigns and your MMP. By setting up goals, you enable the platform to retrieve and analyze data from the MMP service that you are using. This data is vital for understanding user behavior and the overall impact of your campaigns.
Campaign-specific tracking: When you create goals, you establish specific metrics that you want to track for each campaign. This allows for precise measurement and provides insights tailored to your campaign's objectives. Without goals, it would be challenging to ascertain how well your campaigns perform to your strategic targets.
Enhanced optimization: With clearly defined goals, you can better optimize your campaigns. Based on performance data, goals provide the necessary framework to adjust various aspects of your campaigns, such as bidding strategies, target audiences, and ad placements.
In summary, setting goals is not just a recommendation; it's a requirement for leveraging the full capabilities of the SearchAds.com platform. Creating goals ensures that your campaigns are data-driven, making it easier to measure success and make informed decisions to enhance your advertising performance.
If you need help creating goals, contact your dedicated customer success manager or get in touch with us via Intercom for quick support.