Before diving into your campaign setup, it's essential to select the application you wish to promote along with your Mobile Measurement Partner (MMP). This initial step is crucial for ensuring that the performance metrics tied to your campaign goals are accurately tracked. An MMP helps in linking ad spending to user actions within the app, providing a clear view of campaign effectiveness.

Once your app and MMP are in place, the next step is to select a goal category that aligns with your campaign’s objective. Each category is designed to track specific types of user activity, from trials and subscriptions to purchases and engagement. Choosing the right category is vital as it defines how the campaign's success will be measured and which metrics will be monitored.

One significant benefit of properly categorizing your campaigns is the ability to monitor all your campaigns on a single dashboard. This feature allows you to view and compare the performance of different campaigns across various apps. Such visibility offers actionable insights, showing which apps excel in each goal category and where there might be room for improvement.

It is important to remember that each campaign can be associated with only one goal category. This limitation is designed to maintain clarity in measuring and assessing campaign performance. By focusing on one primary objective per campaign, you can more effectively tailor your strategies and optimization efforts to meet specific business outcomes.

By carefully selecting and setting up your goal categories, you can align your app marketing efforts with your business objectives, ensuring more targeted campaigns and better performance tracking.

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom.