On the left sidebar of the page, under the ads manager, you can find a funnel tab that provides insightful visuals about your account. This visual insights tool allows you to create your own filters, choose the metrics you want to compare and keep track of your performance easily.

You can select a date range to examine the performance of your applications and campaigns.

It is necessary to integrate MMP and create goals in order to gain insight into the funnels. If you don’t know how to integrate your MMP please check this page.