You can apply and save filters for your campaign, ad group, keyword, search term and negative keywords.
Saving filters will help you save time when you are searching for specific metrics for the layer you are in.
When you want to monitor specific data, you can display them with the filters you choose. Then you can save the filters that have been selected.
You do not need to apply filtering every time you repeat your research, you can simply select from the saved ones.
To elaborate: Our client used filters for the storefronts that spend $500 per day her/his for apps and saved this filter by naming ‘’Top Countries’’ to use it whenever she/he wants to track those data.
And there you have it!